Welcome!ResourcesTraining Notes index − TN121 Making a case for change

First published on this website in February 2020

Words: 1900
Size: 159 kB
Categories: Communication , Planning

Synopsis

These notes assume you need to present a case for change to win over a possibly hard-to-convince group of people. They cover the initial pitch more than the ongoing process. There are three section, each with six ideas.

  1. Your concept - it needs to be crystal clear
  2. Their concerns - you need to be prepared
  3. The concert - aim for a creative, varied approach.

Point made under these three headings include:

  • Headline the needs to be met
  • List the benefits of the change
  • Don't minimise the costs
  • Identify the likely opposition
  • Understand their viewpoints
  • Use lists
  • Tell stories
  • Be memorable.

Download

Here is the link to this item: PDF TN121 - Making a case for change.pdf