Welcome!ResourcesTraining Notes index − TN121 Making a case for change


First published on this website in February 2020 and last updated in January 2024

Words: 1900
Size: 159 kB
Categories: Communication , Planning


These notes assume you need to present a case for change to win over a possibly hard-to-convince group of people. They cover the initial pitch more than the ongoing process. There are three section, each with six ideas.

  1. Your concept - it needs to be crystal clear
  2. Their concerns - you need to be prepared
  3. The concert - aim for a creative, varied approach.

Point made under these three headings include:

  • Headline the needs to be met
  • List the benefits of the change
  • Don't minimise the costs
  • Identify the likely opposition
  • Understand their viewpoints
  • Use lists
  • Tell stories
  • Be memorable.


Here is the link to this item: PDF TN121 - Making a case for change.pdf

Share on X (formerly known as Twitter)

Send a Tweet about this resource:

Author's notes

These notes have been updated in January 2024 with minor amendments to the text and layout.