Visual design for churches
First published on this website in July 2001 and last updated in August 2023
Synopsis
An article for beginners on the importance of visual image.
The importance of visual design
Its value in a church context and idea of overall impression created by publications, signs, website, etc.
The use of logo's
Non-essential but can be valuable – principles for choice – an exercise.
Consistent design features
The profile created through consistency in the use of print fonts, in colours and in other features, with exercises.
Going to a designer
How to find one, and the principle of telling a designer what you want the design to ‘say’ and ‘do’ for you.
Plus a final warning: is the image you are now creating a true one for your church? You may have consistent features but do you have consistent people?
Download
Here is the link to this item:
A2 - Watch your image!.pdf
Author's notes
This article was last updated in August 2023 with minor amendments to the design.