Rethinking your church's practice
First published on this website in June 2009 and last updated in April 2021
Size: 275 kB
Websites have become a vital means of communication but print still has an important role to play. Here is an article to help you reassess your church’s use of print for outreach.
How to conduct a review
1 Analyse each item of print
2 Assess all your print
3 Think ‘their need’ not ‘our want’
4 Question means and distribution
5 Put someone in charge
This is then followed by a careful analysis of two example pieces of print.
Example 1 – an outreach leaflet
These often fall into a rut of copying what has been done before. Here are four ways to break free from this. Take a fresh look at
- design and content
Example 2 – a welcome leaflet/folder
The following features are all analysed and rethought:
- shapes and sizes
- poor quality
- ideas to follow
Here is the link to this item: A21 - The use of print in outreach.pdf
This article has been updated in April 2021 with minor amendments to the text.