Welcome!ResourcesArticles index − A21 The use of print in outreach

Rethinking your church's practice

First published on this website in June 2009 and last updated in April 2017

Words: 7100
Size: 307 kB
Categories: Communication


Websites have become a vital means of communication but print still has an important role to play. Here is an article to help you reassess your church’s use of print for outreach.

How to conduct a review
1 Analyse each item of print

2 Assess  all your print

3 Think ‘their need’ not ‘our want’

4 Question means and distribution

5 Put someone in charge

Example 1 – an outreach leaflet
The rut of purpose – the rut of design and content – the rut of distribution – the rut of disconnection

Example 2 – a welcome leaflet/folder
Shapes and sizes – content – not so welcoming... – ideas to follow


Here is the link to this item: PDF A21 - The use of print in outreach.pdf

Author's notes

This article has been updated in April 2017 with minor alterations throughout the text.