First published on this website in October 2011
Synopsis
These notes list seven of the most common mistakes made when people try to write Christmas family newsletters. The principles can then be applied to a range of church literature as well. The key errors to avoid are:
- too many words
- not enough breaks
- poor visuals (or none)
- a turn-off opening
- uninteresting content
- showing off
- nothing distinctive.
There are footnotes on the power of relationship, emails and print design. Do you dare write your Christmas letter now?
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tn63.pdf
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