First published on this website in October 2011 and last updated in September 2015
Size: 166 kB
These notes list seven of the most common mistakes made when people try to write Christmas family newsletters. The principles can then be applied to a range of church literature as well. The key errors to avoid are:
- too many words
- not enough breaks
- poor visuals (or none)
- a turn-off opening
- uninteresting content
- showing off
- nothing distinctive.
There are footnotes on the power of relationship, emails and print design. Do you dare write your Christmas letter now?
Here is the link to this item: TN63 - How not to write a newsletter.pdf
These notes were updated in September 2015 with minor amendments throughout the text.